Social media & PARTNERSHIP MANAGER (JBW)
Location: Dallas, TX USA
Grand Time is a family-run, independent business, which first entered the watch industry by selling leather bands in India over 60 years ago. Now run by the third generation of family members — Grand Time is made up of a tight knit team of individuals who run two in-house watch brands: JBW & BREDA.
We are looking for a Social Media & Partnerships Manager to push JBW’s brand growth through impactful marketing initiatives. This role leads a team of 3 motivated individuals and reports directly to the founder. You must have a strong understanding of brand strategy and the art of crafting a concise, clear and compelling consumer message.
The ideal candidate should bring previous experience and possess a successful track record with proven results in influencer partnerships and social media growth. This role will manage all brand partnerships, influencer campaigns, press outreach and execution of promotional events. From collection launch parties to pop-up events, you must be ready to think creatively about ways to get JBW exposure through new initiatives, resulting in increased customer traffic to the brand’s owned channels and ultimately fuel an increase in revenue.
Drive the strategy and execution of social media initiatives that will push the brand forward
Build and manage a high-performing social media team
Identifying and execute the communications strategy for the brand, including supporting the Creative Director and founder on developing potential story lines for new collections
Gatekeeper of brand messaging and owner of social channels
Track performance and deliver monthly reports to highlight most impactful placements
Social Media, PR and Brand Partnerships:
Create and manage influencer campaigns including influencer identification, activation, contract negotiations, product gifting, content approvals, and reporting on ROI
Develop and manage brand partnerships – contests, giveaways, events, etc.
Identify opportunities to build JBW brand awareness and drive sales through influencer, press, and consumer events
Manage social, influencer and events budget and optimize spend based on business goals and objectives
Manage all PR projects and handling all inbound inquiries
Bachelor’s degree in marketing or relevant field
Minimum of 3 years marketing/ social media/communications experience, preferably with influencer relations focus
Fluent in social media and the mechanics behind Instagram, Facebook, Pinterest and Twitter
Creative thinker with strong analytic skills
Strong written communication skills, including copywriting
Intrinsically motivated, self-starter, and a leader
Ability to build strong, collaborative relationships with a diverse range of partners and to influence at multiple levels of the organization
ABOUT GRAND TIME:
WE BUILD FASHION & LIFESTYLE BRANDS
Based in Dallas, our vision is to build an iconic, global house of lifestyle brands fueled by a culture of relentless curiosity and creativity. Innovation and creativity drive us forward on a daily basis. Our diverse team is involved in all facets of building and running our brands. We do all the heavy lifting in house and work with strategic partners along the way.
The GRAND TIME Studio is tucked away in the historic Deep Ellum district of Dallas. The studio functions as our brand’s design ofﬁce and retail store combined with a collaborative workspace. From here, many designs are born and brought to life. Our studio is essential to the innovation and creativity of our brand.