From the Mind of a Game Changer

Here is a short piece from an interview with our daredevil leader, Amir Meghani. He tells us about his inspirations, goals, personal interests, and what he's doing to change the game. 

J: Why watches? How did you get into it?

A: My family has been in the watch business since 1950. (our history)


J: What's it like running a brand? (Referring to JBW)

A: It's exciting and nerve-racking at the same time. Every decision I make is a new obstacle I am facing. I haven't done this before, I never dreamed of running a brand, let alone my own business. Even though JBW is growing, I acknowledge it can all go away very quickly. I am constantly aware of competition, industry movements and fashion culture. I don't believe in standing still, being in cruise control is boring. Running JBW requires making decisions about design, product, marketing, sales channel development, the people we hire, expansion, and much more. The effects of the decisions do not hit you until 2-3 years later, precise planning and a vision is very important to running a brand.


J: What do you enjoy the most about owning your own company?

A: Carving my own path.


J: What keeps you motivated in your business?

A: Our team, they challenge me daily. We have some of the most talented individuals working at JBW. Our team constantly pushes me to think how we can innovate in a meaningful way with product, marketing, sales, and our infrastructure. They push me to stay hungry, and not lose sight of our brand vision.


J: You're young, ambitious, and you own your own company. Do you have time to do anything else?

A: Fortunately yes, I have always tried to keep my life in balance.  First is spending time with family. It's funny because I am in a family business and work with my father and siblings. But, spending time with family outside of work is very important and keeps me grounded.

I grew up playing soccer. I still play competitively and even travel for tournaments with a team. Playing a team sport my whole life has translated into how I approach building the team at JBW. Every one plays a role, not just the 11 men on the pitch but the entire team – for example, our logistics team gets no recognition, but bring it every day so that our customers are served on time. They are key to the growth of our business.

Last and probably favorite is traveling... sorry Mom. I am fortunate to travel for JBW, while away I try and take one off adventures. The world is much smaller now, seeing and connecting with people or things from around the world is at our fingertips. Although this is true, I believe in interpersonal experiences and feeling the energy of a city. JBW is slowly becoming an international brand, and part of that for me is to understand the themes of youth culture and fashion from around the world. So I guess this one is work related, I'll take it.


J: Describe yourself in three words.

A: Calculated, misunderstood, and balanced.


J: What advice would you give to those who are trying to build their own business in the fashion industry?

A: First, don't start a business unless it's an obsession and your passion. Surround yourself with people who you will enjoy working with and believe in your vision. Fashion is an ever-changing industry, do not stand still – it will rush right past you. Travel, it has been key to the growth of our brands. Attempt to connect with your target audience. Lastly, have fun and don't be afraid to make a bold move – you won't regret it.