Fashion meets function on JackThreads.com
We worked with men’s online retailer, JackThreads to merge our extensive knowledge in watches with their expertise in fashion and online retail to create a new watch style for their in-house private label brand, Of All Threads. From ideation, sourcing to packaging, we created a design rooted in the lifestyle theme of “the wanderer”. The design is a mix of contemporary and classic, with raw leather straps and vintage colored dials. It calls to the inner roamer and traveler in all of us, striving to be out in the open and keep life and style simple.
Eco-friendly package design
Watch & packaging production